Adwords Campaign Case Study

Adwords Campaign Case Study-28
The main indicator of success was a steadily growing pool of leads being driven in through the Google Ad Words campaigns.I’ll just repeat that – in their digital marketing budget, providing a positive ROI.

Tags: Essays On Music In My LifeDiploma Thesis DefenseGet Paid To Do Homework OnlineEssay About Religious EducationHow To Write A Conclusion For A PaperToulmin Argument Essay OutlineSexual Abuse Research PaperSample Hypothesis For Research PaperAlankit Assignment LtdJoseph Stalin Essay

There were a few key elements to their DIY Google Ad Words campaign that were missing in order to be able to track their performance with a laser-like focus.

Without getting too technical, these included: The main goal of the campaign was to get new qualified visitors to the site and get those visitors to become leads.

So our objective was to convert what was a traditional B2B company website (more or less an expensive brochure) into an efficient lead generation machine.

In other words, we wanted to find people who were looking for consulting and get them to call or fill out an online form with their contact details so the sales team could follow up.

***Rant over***The other key element you need is creating a strong feedback loop between your sales and marketing people so that the sales people who deal with leads communicate constantly with the marketing people who generate those leads, and vice versa.

That communication will help you understand what proportion of leads are quality leads, what makes them high quality and what type of leads you want to focus on in the future.That fast follow-up on leads generated should never be underestimated when you set up a digital marketing campaign, yet it’s an area where many B2B companies fall down and lose business.Leads decay every hour that they aren’t responded to.The constant feedback between the Digital Rhinos marketing team and the company’s sales team allowed us to determine the value of leads and tweak it quarterly to ensure it matched reality.Then we could work out the return being generated by those leads compared to the marketing spend.The expression “knowing just enough to be dangerous” springs to mind!So while they were getting some leads, they were also getting a whole bunch of irrelevant enquiries and were struggling to work out what was working and what wasn’t.However, if you’ve got a great product or service (I’ll get to this later), with a bit of patience and know-how, there’s no reason you can’t do exactly what we did for our client.Which was to turn a company that was generating almost zero dollars from their online marketing into one doing well over

That communication will help you understand what proportion of leads are quality leads, what makes them high quality and what type of leads you want to focus on in the future.

That fast follow-up on leads generated should never be underestimated when you set up a digital marketing campaign, yet it’s an area where many B2B companies fall down and lose business.

Leads decay every hour that they aren’t responded to.

The constant feedback between the Digital Rhinos marketing team and the company’s sales team allowed us to determine the value of leads and tweak it quarterly to ensure it matched reality.

Then we could work out the return being generated by those leads compared to the marketing spend.

||

That communication will help you understand what proportion of leads are quality leads, what makes them high quality and what type of leads you want to focus on in the future.That fast follow-up on leads generated should never be underestimated when you set up a digital marketing campaign, yet it’s an area where many B2B companies fall down and lose business.Leads decay every hour that they aren’t responded to.The constant feedback between the Digital Rhinos marketing team and the company’s sales team allowed us to determine the value of leads and tweak it quarterly to ensure it matched reality.Then we could work out the return being generated by those leads compared to the marketing spend.The expression “knowing just enough to be dangerous” springs to mind!So while they were getting some leads, they were also getting a whole bunch of irrelevant enquiries and were struggling to work out what was working and what wasn’t.However, if you’ve got a great product or service (I’ll get to this later), with a bit of patience and know-how, there’s no reason you can’t do exactly what we did for our client.Which was to turn a company that was generating almost zero dollars from their online marketing into one doing well over $1 million per year, all in !Today I’m going to share one of my favourite Business to Business (B2B) digital marketing case studies because I believe it’s a compelling way to show how digital marketing in general, and Pay Per Click (PPC) campaigns in particular, can boost almost any B2B business with the right approach.Since I’m revealing key company information I’ve got to keep the identity of the company confidential.

million per year, all in !Today I’m going to share one of my favourite Business to Business (B2B) digital marketing case studies because I believe it’s a compelling way to show how digital marketing in general, and Pay Per Click (PPC) campaigns in particular, can boost almost any B2B business with the right approach.Since I’m revealing key company information I’ve got to keep the identity of the company confidential.

SHOW COMMENTS

Comments Adwords Campaign Case Study

  • Adwords Case Study - 340% Revenue Increase in 3 Months
    Reply

    This is an adwords case study of an ecommerce store where the 7Digits PPC team achieved a 340% growth in revenue solely by fine-tuning AdWords campaigns. Background Story. In August 2016 a fairly large Hungarian wristwatch ecommerce store signed with 7Digits – the objective was to polish AdWords revenue as much as we could.…

  • Great Marketing Case Studies from Around the Web
    Reply

    One of my favorite types of blog post is the marketing case study – a personalized story of success or failure or otherwise interesting or unexpected results. As blog posts go, it’s not as easy to churn out as a “top 5” post ahem, but you can learn so much more from them. It’s often.…

  • How $243 Led to $70,000 An AdWords Case Study - Marketade
    Reply

    AdWords and SEO can be a powerful combination much greater than the sum of the parts — if you create a continuous feedback loop between the two. Learn More. Read last newsletter’s case study on how a DC apartment service used Internet marketing to increase leads by 900%. Want to read more case studies like this?…

  • Adwords Case Study - BoxCrush Web Design
    Reply

    For this case study, we'll compare our first month of managing the client’s campaign with the same period of time three years later mid March – mid April. We were able to better target the ads to a more-relevant audience, which actually lowered the number of times our ads were being seen.…

  • Search performance marketing case study - Think with Google
    Reply

    AdWords Search Performance Marketing Case Studies In this section, you’ll find success stories from brands across a variety of industries that increased conversions and found new audiences by using products such as Google Ad Extensions and Dynamic Search Ads.…

  • A Case Study for Creating International AdWords Campaigns
    Reply

    A Case Study for Creating International AdWords Campaigns by Claudio Dominguez Jun 14, 2013 Case Studies, Google Ads 0 comments Eurocentres is a company with several language institutes across the world; they have their own learning program specially designed for fast and personalized language learning.…

  • Successful Digital Marketing Case Studies - Single Grain
    Reply

    Source Single Grain case studies. Augean PLC Case Study. Augean PLC is the UK’s leading waste management company. According to Agency51, they’re unique in their approach to the disposal of specialist waste and have developed innovative processes and solutions to lead the modernization of the UK waste industry.…

  • Adwords PPC Case Study Free Professionally Designed.
    Reply

    CASE STUDY. Aged care is a competitive industry – especially when it comes to search engine results. Golden Years Retirement Homes were looking to start a new AdWords campaign that would reduce the cost per click while still generating website leads. Challenge Knowledge is Golden…

  • Google AdWords Case Study - SeekandHit
    Reply

    Our Google Adwords Campaign enabled them to gener ate instant online business and gather the valuable data of customer behaviour. Using AdWords tracking and reporting tools, we constantly reviewed ad performance by individual keyword, tested landing pages Internet marketing Work Google AdWords Case Study Process…

  • Retargeting Case Studies That’ll Boost Your Current Campaigns
    Reply

    Read more about the case study here. Conclusion. You’ve read the case studies and seen the proof. It’s time for you to act. We both know that it’s easier to convert people who already know you. What other retargeting case studies have you found that helped you improve your PPC performance?…

The Latest from ecotext2.ru ©