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An external information search is the process of seeking information in the outside environment.The ninja will start by asking personal ninja friends and family about their experiences with acquiring a new ninja hideout.After the consumer has developed a want or a need, he or she needs to start an information search about the different alternative selections that they can purchase to satisfy their need.
The key weapon of a marketer to create an imbalance/consumer need is to use advertising and sales components.
When consumers recognize an unfulfilled need and that a product will satisfy it, they have created a want.
He will look both internally and externally for his information to help him make a decision.
An internal information search consists of utilizing information from memory, such as past experiences with the product.
The first way is when a consumer becomes frustrated with the fact that a product he or she has is not performing properly.
Perhaps the car that the consumer owns is now requiring time in the shop for repairs, or the jeans he owns have developed holes.
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Consumer behavior is the process consumers go through when they make purchases and it involves factors that influence their decision and usage.
The consumer decision-making process involves five steps that consumers move through when buying a good or service.