Service Business Analysis The retail bakery industry in Cape Town has recently experienced rapid growth.
Customers have become accustomed to the supply of unusual speciality cakes of a high standard, and Pretty Little Cakes will position itself to cater for this fastidious market.
Market Analysis Summary Our focus is on meeting the demand of our regular customer base, walk in customers and tourists.
Market Segmentation Pretty Little Cakes focuses on the middle- and upper-income markets.
Financial Plan Please refer to our Financial Plan page for more information on what the Financial Plan entails.
Break-even Analysis Please click here to download the Break-even point calulator.
Currently there is one other bakery in Somerset West that provides cupcakes: Serendipity Cupcakes – they also have daily freshly baked cupcakes, but they offer more traditional flavours.
Their biggest strength is that they also supply other baked goods such as tea time snacks.
Sales Strategy Our strategy focuses on building a customer base by providing good customer experience and with extensive advertising in the neighbourhood.
Sales Forecast Please insert a Sales forecast graph here, indicating the projected sales for 12 months.