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Advertising plays a major role in our society today; everywhere you go you will find products being advertised on television, online pages, billboards.Advertisement analysis is a common assignment students are required to undertake.
Writing an analysis of an advertisement is more about writing a review of the advertisement using a specific format.
There are several strategies to go about this type of assignment.
The advertisement conveys a strong message about a strong personality where a man needs not only to be attractive but also to be confident by smelling like a real man.
The advertisement uses emotional appeal to influence young women who value strong qualities in a man.
This is one way in which the advertisements appeal to people – making it seem as though they too can aspire to be as ‘cool’ as the man presents, simply by purchasing the aforementioned product.
After review, the advertisement giving appropriate evidence to support the claim the next step of the analysis is to wrap up by reviewing the key points of the analysis.
So, below is a step-by-step approach to writing an analysis of an advertisement.
Introduction: In the introduction, it is important to state what the analysis will focus on.
For example, when a company produces a commercial the aim is to increase sales.
Old Spice’s advertisement “How Your Man Could Smell Like” is an attractive phrase used to lure the audience to purchase the product.