The characters in a television commercial seem alive.For these reasons, we are probably more likely to pay close attention to a television commercial than to a radio commercial or an ad in a magazine.Relative impact of different advertising media Image advertising Image advertising is used when the primary advertising goal is to create company, brand, or product awareness among a group of consumers so that they may be predisposed to making a purchase from you when they are in the market for the type of products or services you sell.
There is no doubt that TV is a great source of learning- new languages, different cultures, and skills.
The latest trends, jewelry designs, and updates on the fashion world are brought to us through the TV.
It is also a popular medium of entertainment; a whole new industry has emerged thanks to the presence of televisions in each household.
Films, tv series, songs, news and everything a person likes is available now.
In other words, they can study market trends and buying habits in order to target a very specific consumer audience.
Finally, of all the advertising media, television reaches the widest audience.
Since the marketing industry is very competitive, even the smallest advantage can give a company an edge over its competitors.
Thus, companies with a large advertising budget undoubtedly prefer television to other forms of advertising media.
There are many different variables that can affect the results of an advertising campaign.
You will have to test the effectiveness of your message in each medium to find the best vehicle for promoting your product.