For more help, we have written an article detailing Vision Statement Examples.
Conversely, to describe your ideal customer in a B2B sales model, you should include information such as relevant job titles, key responsibilities, memberships and clubs, and communication channels used.
Take a look at the screenshot below for an example of how your customer profile might look for B2B sales.
This is because the objective becomes crystal clear not only to the person responsible for achieving it, but also to the person whose role it is to make sure that things get done.
Start by creating one to three SMART objectives for the plan’s first year.
The specific attributes to include in your ideal customer profile will depend on your sales model.
For example, if you’re using a B2C sales model, your ideal customer profile will include attributes such as gender, age, family life, homeownership status, income, education, interests, and available sales channels.
Repeat this step the plan’s third year as well as its fifth.
The difference between each of these time periods is only the size of the goal.
This will be used to identify prospects and prioritize sales efforts.
A customer profile is a generalized description of your ideal customer.