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No other restaurant that we know of has gotten from zero to 200 restaurants in five years." That success can be attributed to the research the founders conducted before opening Smashburger.In particular, they focused on catering to what customers said they wanted in a burger restaurant.
"We used a lot of wisdom and knowledge about the food market and burger market overall, but really backed it up with the consumer insight that told us this is really what you need to do in order to win," Prokupek said. From a business owner's perspective, you need to back up good ideas with good consumer insight." [5 Business Ideas That Inspire] With the idea of how to open a better burger restaurant in place, the founders began to look for an existing chain with which to implement their ideas.
"We concluded that we would be better off starting our own," Prokupek said.
The menu featured customizable burgers, Häagen-Dazs milkshakes, beer and wine along with dishes tailored to the particular state in which the restaurant was located.
For example, the New Jersey burger features applewood smoked bacon, blue cheese crumbles, grilled onions and haystack fried onions (like shoestring onions) on an onion roll, while the Norcal burger from Smashburger's California restaurants features Brie cheese, applewood smoked bacon, sliced balsamic marinated tomatoes, grilled onions, lettuce and mayo on a sourdough bun.
Once you know you have both those nailed, then you really know you have a good business idea." Business News Daily was founded in 2010 as a resource for small business owners at all stages of their entrepreneurial journey.
Our site is focused exclusively on giving small business advice, tutorials and insider insights.
People are working around- the-clock doing their best and it is nice to get recognized for your work.
It had a positive effect in that way." Beyond recognizing the hard work within Smashburger, the award also serves as confirmation that the ideas and business plan guiding the company are working.
Thus, that average Burger King location generates only about 5,000 in revenues at breakfast.
By comparison, the average Mc Donald’s generates four times that much: about 0,000.