Business Engagement Plan

Business Engagement Plan-72
Discovering the point of consensus or shared motivation helps a group of stakeholders to arrive at a decision and ensures an investment in a meaningful outcome.Indeed, without internal alignment you cannot build an effective strategy or implement change.It defines the principles and rules of engagement for you and your stakeholders.

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Each has a unique perspective about what it will take for the organisation to succeed.

For example, internal stakeholders, like employees, know the strengths and weaknesses of the organisation from the ground up, and have first-hand knowledge of what it takes to deliver.

External stakeholders will have a different, but equally valuable, perspective about how the organisation and its operations impact them.

A shared understanding is essential to building a cohesive vision for the future.

Arrange a series of interactive engagements where stakeholders can be included in discussion and debate.

Greater understanding leads to greater ownership so consistently reinforce shared ideas and common goals, and give feedback throughout the process.

The promise to the public tells how government will use the public's input in the decision making process.

IAP2 developed the Public Participation Spectrum to show how the purpose of engagement and the level of public participation relate to a promise to the public.

We bring value to the strategic and marketing planning process by implementing an active consultation and engagement process and providing an open forum for discussion and debate.

We help to align, impartially and objectively, an organisation around a common vision and make recommendations on how the future ambition can be best achieved.


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