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This example is provided as part of the instructions and detailed descriptions included in the Components of a Business Plan.
Our margins are declining steadily for our hardware lines. (add relevant information) Our margins are thus being squeezed from 25% from five years ago to closer to 13 to 15% at present.
A similar trend shows for our main-line peripherals, with prices for printers and monitors declining steadily.
We have one location—a 7,000 square-foot brick & mortar facility located in a suburban shopping center conveniently close to the downtown area. We sell the assurance to small business people that their business will not suffer any information technology disasters or critical downtimes.
Along with sales, it includes a training area, service department, offices, and showroom area. AMT serves its clients as a trusted ally, providing them with the loyalty of a business partner and the economics of an outside vendor.
We make sure that our clients have what they need in order to run their businesses at peak performance levels, with maximum efficiency and reliability.
AMT is a 10-year-old computer reseller with sales of million per year, declining margins, and market pressure.
We will not be able to compete in any effective way with the chains using boxes or products as appliances.
We need to offer a real alliance that feels personal.
We are also under pressure to improve our understanding of the direct-connect Internet and related communications.
Finally, although we have a good command of desktop publishing, we are concerned about improving integrated fax, copier, printer, and voicemail technology into the computer system.