Business Plan And Marketing Plan

They may also have a portable gaming unit such as the DS/DSi and other portable gadgets such as an i Pod. Others are college students or those who have joined the workforce in the last 5 years.

They may also have a portable gaming unit such as the DS/DSi and other portable gadgets such as an i Pod. Others are college students or those who have joined the workforce in the last 5 years.

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We do this by providing them with timely interactive games that they can access on their mobile devices.

We make games that are easy to play and have some connection with current pop culture news.

We will not be the low-cost provider for our target market. However, we will create web-based loyalty programs to incent customers to set up online profiles and reserve and renew equipment rentals online, and provide discounts for those who do.

Over time we will be able to market specifically to those customers.

MNG leverages our team’s software development experience to create timely games quickly.

As highlighted in this marketing plan example, our primary challenge is to attract visibility quickly.Just like in the Market Opportunity section, you may want to include a few more categories.For example, if your business involves a commission-compensated sales force, describe your Sales Programs and incentives.We will market to companies who are interested in embedding their brand and offers inside our games.We will also target those who would like something more custom to offer as their own game.In both of these segments, customers are computer and mobile phone savvy and enjoy creative experiences.There are two types of customers that define the demographics of mobile gamers: teens (including pre-teens) and young adults.They are looking for creative promotional methods for their products and services.We target two segments: mobile game users and organizations that want to reach them.We will fund development of our own games by providing consulting services to create similar games for corporations who are looking to create mobile games for promotional purposes.These consulting assignments will come from advertising sponsorship relationships.