The problem is that most partner business planning processes are too time consuming, not integrated with data, and not very satisfactory for either partners or channel managers.
Additionally, quarterly business reviews (QBRs) are labor intensive, inefficient, and rarely completed with most partners.
Less means your partner stays engaged and understands the plan.
Start by developing a framework for a plan that can be summarized in a few bullet points.
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Parties other than Panda Doc may provide products, services, recommendations, or views on Panda Doc’s site (“Third Party Materials”).Every channel leader is looking to generate greater commitments from their business partners, resellers, and agents to invest in and grow their brand.The challenge most channel teams struggle with is to build a partner’s enthusiasm and energy behind a sales and growth strategy to build business.An ideal partner planning process serves the needs of you and the partner, allowing both of you to walk away with simple, achievable goals for the year, as well as a roadmap of how you are going to achieve those goals together.Less is More Align your partner’s goals with the critical goals of your business.10 Things resellers want from vendor programs (CRN March 2016 – Ben Wightman) There should be no surprises here, but it is important to work with your partners to demonstrate how each of their goals can be met.Number ten on the list above, joint annual go-to-market planning, is an excellent way to organize the partner engagement and commitment development.This is all true if it is simple, requires little to no work to prepare, and provides updates based on progress throughout the year.Partner business planning, done simply and effectively, will generate higher growth partners, more committed to your brand and help you achieve your annual sales targets.The New Model for Partner Business Planning and Commitment Development You may be tempted to try and measure everything with your partners, and with good intentions.After all, if you can’t measure it you can’t improve it (Peter Drucker), right?