We’ve evaluated our competition and narrowed it down to three.And after careful consideration, we’ve listed our strengths as being: better customer experience, more referring partners for our business, and more connections with Philadelphia non-profit groups.Just as we all have strengths to leverage, we also all have weaknesses.
So, let’s talk about each of these things for a minute, starting with your competition. Meaning, they’re the other photographers that your customers are considering when they’re looking for someone like you.
So, if you’re a wedding photographer in a really big town, you might have 3-4 actual competitors out of all of the dozens of those doing wedding photography and serving your area.
Because when you realize a list of strengths that your competitors do not have, you may see some opportunities for further growth.
The key to market significance and capitalization is to leverage your strengths to their fullest So, while strengths are competitive differentiators, weaknesses are holding you back from even more success.
Perhaps it’s that you’ve shot at more locations than they have.
Or perhaps it’s that you’re more networked than they are.
And sometimes I catch myself thinking, “gosh darn it, how did they get so lucky?
”And then I realize that it probably was only a sprinkling of luck on top of a solid foundation of planning and a bucket of sweat to represent their hard work.
They pay what you want them to pay, and they don’t think twice about it.
So, while they might not be who you’re working with now, it’s important to document who they would be going forward. For our sample photography business plan, we’re going to list the following attributes for this Philadelphia-based photographer’s ideal customer (see if any are on your list, too): While much of the above list seems to have nothing to do with photography, it reveals some interesting marketing opportunities.