Business Plan Introduction Sample

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Six to eight moderate batches of bakery and pastry products are prepared during the day to assure fresh baked goods are always available. This will establish a healthy, consistent revenue base to ensure stability of the business.

In addition, tourist traffic is expected to comprise approximately 35% of the revenues.

A typical business plan runs 15 to 20 pages, but there's room for wide variation from that norm. If you have a simple concept, you may be able to express it in very few words.

On the other hand, if you're proposing a new kind of business or even a new industry, it may require quite a bit of explanation to get the message across.

The Company JJB is incorporated in the state of Washington.

It is equally owned and managed by its two partners. Austin Patterson has extensive experience in sales, marketing, and management, and was vice president of marketing with both Jansonne & Jansonne and Burper Foods. David Fields brings experience in the area of finance and administration, including a stint as chief financial officer with both Flaxfield Roasters and the national coffee store chain, Buzz Cups.The purpose of your plan also determines its length.If you want to use your plan to seek millions of dollars in seed capital to start a risky venture, you may have to do a lot of explaining and convincing.They're used by investment-seeking entrepreneurs to convey their vision to potential investors.They may also be used by firms that are trying to attract key employees, prospect for new business, deal with suppliers or simply to understand how to manage their companies better.A business plan is a written description of your business's future.That's all there is to it--a document that desribes what you plan to do and how you plan to do it.JJB caters to all of its customers by providing each customer coffee and espresso products made to suit the customer, down to the smallest detail. The cool marine climate in southwest Washington stimulates consumption of hot beverages throughout the year.The bakery provides freshly prepared bakery and pastry products at all times during business operations. JJB wants to establish a large regular customer base, and will therefore concentrate its business and marketing on local residents, which will be the dominant target market.If you jot down a paragraph on the back of an envelope describing your business strategy, you've written a plan, or at least the germ of a plan.Business plans can help perform a number of tasks for those who write and read them.

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