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If you're selling cars, for example, is there a trend that shows people responding to higher gasoline prices or more environmental concerns?In computers, is there a trend toward more power and lower prices?
Not all the information you need is going to be publicly available, and you may have to settle for educated estimates.
Sometimes you'll have to extrapolate information from different sources to get the information you're seeking.
You need to be able to measure and quantify your market.
For example, if local homeowners are part of your target market, then you should be able to count them.
You need to know whether you have 500 people in your market, or 200,000, or 2 billion.
Be able to show what the total market is for your business.
For years, I consulted with a computer manufacturing company that targeted such market segments as homes, small offices, businesses, educational organizations, and government.
Dividing the market into these segments helped the company address the more specific market needs, media, pricing patterns and decision criteria in each of their different market segments.
Or you might be able to find your market information at https://gov/business , which is a good source for information from the U. Census Bureau, the Department of Labor, the Department of Commerce and others.
You might also need to find other government statistics, or other commercial statistics, so you may be conducting some internet searches to track down the information.