Business Plan Of Nestle

In response to an increase in import duties in Australia—Nestlé's second largest export market—the company decided to begin manufacturing there in 1906 by buying a major condensed milk company, the Cressbrook Dairy Company, in Brisbane.

In the next few years production and sales continued to increase as the company began to replace sales agents with subsidiary companies, particularly in the rapidly growing Asian markets. (Peru; 80.6%); Sociedad Dominicana de Conservas y Alimentos S. (Dominican Republic; 75.7%); Compañia Dominicana de Alimentos Lacteos S.

Under their agreement, the chocolate company produced the first Nestlé brand milk chocolate, while Nestlé concentrated on selling the Peter, Kohler, and Nestlé brands around the world.

In 1905 Nestlé and the Anglo-Swiss Condensed Milk Company finally quelled their fierce competition by merging to create the Nestlé and Anglo-Swiss Milk Company.

But that year the company finally decided to venture outside Switzerland with the purchase of a Norwegian condensed milk company.

Business Plan Of Nestle Essay About Urbanization

Two years later, in 1900, Nestlé opened a factory in the United States, and quickly followed this by entering Britain, Germany, and Spain. To deal with these problems and meet the increased demand for its products from governments supplying their troops, Nestlé decided to expand in countries less affected by the war and began purchasing existing factories, particularly in the United States, where it established links with several existing firms. By 1917 Nestlé had 40 factories, and in 1918, its world production was more than double what it was in 1914. The plan fell through, however, so in 1866 he established the Anglo-Swiss Condensed Milk Company as a limited company in Cham, Switzerland. The company's name was meant to flatter the British, to whom Page hoped to sell a great deal of his condensed milk. The new firm would be run by two registered offices, one in Vevey and one in Cham. With Emile-Louis Roussy as chairman, the company now included seven factories in Switzerland, six in Great Britain, three in Norway, and one each in the United States, Germany, and Spain. (Dominican Republic); Nestlé Trinidad and Tobago Ltd.; Nestlé del Uruguay S. Avenue Nestlé55 CH-800 Vevey Switzerland Telephone: 41-21-924-2111 Fax: 41-21-924-28-13 Web site: Company Incorporated: 1866 as Anglo-Swiss Condensed Milk Company Employees: 253,000 Sales: CHF 86.76 billion (.66 billion) (2004) Stock Exchanges: Basle Geneva Zurich Amsterdam Brussels Frankfurt London Paris Tokyo Vienna OTC Ticker Symbols: NESN; NSRGY (ADRs) NAIC: 311514 Dry, Condensed, and Evaporated Dairy Product Manufacturing; 311520 Ice Cream and Frozen Dessert Manufacturing; 311511 Fluid Milk Manufacturing; 311422 Specialty Canning; 311411 Frozen Fruit, Juice, and Vegetable Processing; 311412 Frozen Specialty Food Manufacturing; 311230 Breakfast Cereal Manufacturing; 311111 Dog and Cat Food Manufacturing; 311320 Chocolate and Confectionery Manufacturing from Cacao Beans; 312111 Soft Drink Manufacturing; 311930 Flavoring Syrup and Concentrate Manufacturing; 311920 Coffee and Tea Manufacturing; 311823 Dry Pasta Manufacturing; 311999 All Other Miscellaneous Food Manufacturing; 325412 Pharmaceutical Preparation Manufacturing; 325620 Toilet Preparation Manufacturing; 551112 Offices of Other Holding Companies Nestlé S. is the largest food and beverage company in the world. With a manufacturing facility or office in nearly every country of the world, Nestlé often is referred to as "the most multinational of the multinationals." Nestlé markets approximately 7,500 brands organized into the following categories: baby foods, breakfast cereals, chocolate and confectionery, beverages, bottled water, dairy products, ice cream, prepared foods, foodservice, and pet care. While serving as the American consul in Zurich, Charles Page decided that Switzerland, with its abundant milk supply and easy access to the whole European market, was the perfect location for a condensed milk factory. The first canned condensed milk had been produced in the United States by Gail Borden some ten years before, and originally Page planned to produce and sell "Borden Milk" in the European market as a licensee.


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