This means segmenting customers by geography, interests, demographics…really anything that might affect purchasing behaviour.Two standard metrics that most businesses include in a market segmentation summary are customer age and gender.If your business plan includes some supporting data in the form of charts and tables, use a two-column layout to juxtapose text with its corresponding data.
It isn't our goal to try to tell you everything you need to know about creating a business plan.
Instead, our goal is to make the process easier by providing a professionally designed business plan template that you can edit easily using Word and Excel.
It was created for newer versions of Word and Excel (Office 2007 or later) so that you can easily change the fonts and color scheme and the file will be compatible with the mobile and web-based Word & Excel apps.
It is best to use Excel for financial statements, data tables and charts.
The way Uber breaks down their market with a simple donut chart makes their biggest segment (a key takeaway) really stand out, while the subtler differences between the smaller segments are still evident.
Another part of analyzing market potential is about identifying and understanding target customers.
If you’re going to include them within larger paragraphs, make sure they stand out by increasing their font weight.
If your business plan contains only text, stick with a single-column layout that reinforces the linear flow of the document.
Tables are usually the best choice for this kind of financial summary, as they provide an unbiased view of the numbers and allow investors to look up specific values.
If you’re just starting your business and you don’t have any detailed revenue data, you can still provide useful information about your budget.