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Industry publications, associations, think tanks and university research are also good sources of information.Also consider contacting a Canada Business Network centre to see if they could help you find what you’re looking for.BDC's article "How to write an effective business plan" provides a brief outline of the key elements of a plan.
Secondary sources will consist of statistics and trends about your market and your customers.
The websites of Statistics Canada and Innovation, Science and Economic Development Canada are good places to obtain this data.
You can use BDC’s free business plan template to guide you as you write your plan.
The Canada Business Network also offers a guide to writing your business plan as well as good examples of industry specific business plans.
A properly formulated plan can help you gain the confidence of lenders, investors and other stakeholders.
As such, it should show you’re committed to your business and have the skills, knowledge and confidence to achieve your goals.
Make sure to survey more than your personal network of friends and family when conducting your research.
Like the rest of your business plan, your market research should be periodically reviewed and revisited anytime you need to make major business decisions.
For a general introduction to marketing concepts, consult BDC’s article “A .
The idea is that not everyone will have the time to or be interested in reading your business plan.