Any specific action you want someone to take is entirely up to you – whether it’s watching a video, subscribing to an email list, or downloading an e Book.
You can also place a CTA wherever you want (your website, email, blog post), though it’s recommended you only place CTAs where they makes the most contextual sense.
For example, your goal is to have someone download your e Book.
First, be able to answer the question about what someone will learn or gain from reading it.
Get a glass or metal water bottle instead of a plastic one. There’s nothing wrong with a little fear-mongering in advertising.
By stating that plastic water bottles are bad for individual health and the environment, this sentence plays on the audience’s fears and suggests an easy solution: stop using plastic water bottles. New and improved: Speaking and writing grammatically helps you become a better communicator and makes people more likely to listen to you, agree with you, and respect your opinions. Why it works: This copy gives a straightforward reason for responding to the call to action, and one that is likely to resonate with many professionals.So how do you gain an audience’s attention, pique their interest, and get them buying what you’re selling? Read our free e Book here: https://t.co/bn XGU4a GDS #resume #jobsearch pic.twitter.com/MYC86m SEe1 — Glassdoor (@Glassdoor) July 5, 2018 Here are spiced-up versions of the CTAs you saw earlier in the article.Here are some tips that will help you think from the target audience’s perspective and write in a way that will speak to them. What would motivate them to follow through on your ad or look at your content in the first place? Each example could be accompanied by text saying “Buy now,” “Sign up,” or “Get a free trial.” The trick is in the section leading up to that action and making sure it provides the motivation and the rationale for the audience to take the next step. New and improved: See why thousands of readers are talking about the latest page-turner from this bestselling author.It’s obvious and noticeable, inspiring someone to take action by telling them exactly what they’ll be getting.To write an effective CTA, your button copy should be simple, concise and to the point.For example: A call to action tells someone to do something.Designed well, it makes them want to do that something, too.Why it works: By mentioning “thousands of readers,” this copy makes the audience want to be part of the crowd.The words “page-turner” and “bestselling author” lend credibility to the claim that the book is worth reading. New and improved: When you drink from plastic water bottles, you risk consuming microplastics and contributing to plastic pollution of the ocean.“Buy now” or “Sign up here” covers the action, but it doesn’t provide a call that makes them feel invested in buying or signing up. Typing an email address (but not necessarily full account information—even that amount of effort can scare people away).A good CTA is important because it doesn’t just help you gain customers—it can help create loyal customers, too. Instead of “Take a tour of our property,” it’s “Find your dream home today.” Instead of “Pitch in to prevent cruelty against animals,” it’s “Join the millions who are fighting to protect our furry friends.” Make the next step easy. The easier the action, the more likely your audience will feel motivated enough to take it. We teamed up with @Grammarly to bring you all the expert info you need to write a stellar resume.