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I'll spare you the details, but the short story is a bad actor was doing his damnedest to damage our reputation on social media.
How did a group of colleagues with complementary skill sets organize, Mission Impossible style, to confront and conquer a threat to our business without any prodding from management? A visitor to one of our offices might be confused to hear the word rulio tossed around a lot. It’s actually an acronym, but it’s used so often that it’s treated as a regular word, like scuba or taser.
RULIO encompasses our company values -- relentless, unruly, indivisible, legitified and ownership.
(2013), "Values-Based Approach to Ethical Culture: A Case Study", Schwartz, M. (Ed.) Ethics, Values and Civil Society (Research in Ethical Issues in Organizations, Vol.
https://doi.org/10.1108/S1529-2096(2013)0000009011 Download as .
When one moral principle conflicts with another, it is referred to as a moral or ethical dilemma However, it does not prescribe the moral course of action between the options in the case (Seedhouse, 2009).
Values of clients, the client-professional relationship and boundaries are some of issues that crop up during the debate on the course of action to take.
Whether used as a single word or deconstructed into its individual parts, RULIO is an incredibly effective tool for reminding us of who we are and what we stand for as an organization.
The badasses at the beginning of this article who repelled a late-night invasion by an internet troll were truly indivisible.
In no time at all, we had representatives from four teams -- marketing, engineering, IT and customer service -- working seamlessly to overcome the problem. I didn’t even hear about it until it had been resolved.
Related: 7 Ways to Get Better at Working With Others How did this happen? They’re proud of our product and believe in its potential to help small business owners fulfill their dreams. I think, at its core, their effectiveness and self-motivation were in large part fueled by shared values.