The soft drink industry has been dominantly occupied by two companies, Coca Cola and Pepsi Co.These two companies have in competition for over a century.Tags: Publish College Admissions EssayEasy Research Paper OutlineSatisfaction Comes From Helping Others EssayWritten AssignmentsSolve Log ProblemsStat ProbabilitySample Of Descriptive EssaySolve Problems Math150 Word College EssaysAssigned Risk Pool
It makes sure that it follows environmental regulations, although this has been one of the issues that have disturbed its operations in some countries, but swiftly moved in to rectify it (Girard, 2005).
Pepsi Co challenges Coca-Cola through its promotions.
It communicates to its customers through celebrity figures, through music to attract the young generation, and also through games. Coca-Cola is a very huge company trading mainly in soft beverages. Apart from manufacturing and distributing beverage concentrates and syrups, the company also owns interest in many canning and bottling companies.
The third branch is the Pepsi Co Americas Beverages that runs its operations in North America, Tropicana, Gatorade, and the Latin America.
Pepsi Co therefore, has a decentralized structure (Banks, 2001).