Content Business Plan

Content Business Plan-87
It should describe the organization of your business, and the key members of the management team, but it should also ground the reader with the nuts and bolts: when your company was founded, who is/are the owner(s), what state your company is registered in and where you do business, and when/if your company was incorporated.Be sure to include summaries of your managers’ backgrounds and experience—these should act like brief resumes—and describe their functions with the company.

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It should take the front-row seat before the journey even begins.

That distinction is important for two other reasons, besides navigational value: Like that demanding college professor with high expectations, reviewing a template of a business plan has a way of dispelling any notion that a business plan can be written in one night, or even two.

Your business plan should present what a banker or venture capitalist expects to see, in the order they expect to see it in.

Following a standard business plan outline will keep you on track, and save you from botching your best chance at getting your business funded.

Summarize the problem you are solving for customers, your solution, the target market, the founding team, and financial forecast highlights.

Keep things as brief as possible and entice your audience to learn more about your company.It may become your most valuable resource, so don't even think about filing it away – unless you file it under “N,” for “necessary.” Mary Wroblewski earned a master's degree with high honors in communications and has worked as a reporter and editor in two Chicago newsrooms.Then she launched her own small business, which specialized in assisting small business owners with “all things marketing” – from drafting a marketing plan and writing website copy to crafting media plans and developing email campaigns.Full-length resumes should be appended to the plan.Click here to subscribe to The Bcast on i Tunes » 1.1 Problem 1.2 Solution 1.3 Market 1.4 Competition 1.5 Financial Highlights 2.1 Problem Worth Solving 2.2 Our Solution 2.3 Validation of Problem and Solution 2.4 Roadmap/Future Plans 3.1 Market Segmentation 3.2 Target Market Segment Strategy 3.2.1 Market Needs 3.2.2 Market Trends 3.2.3 Market Growth 3.3 Key Customers 3.4 Future Markets 3.5 Competition 3.5.1 Competitors and Alternatives 3.5.2 Our Advantages (see an example) 4.1 Marketing Plan 4.2 Sales Plan 4.3 Location and Facilities 4.4 Technology 4.5 Equipment and Tools 4.6 Milestones 4.7 Key Metrics 5.1 Organizational Structure 5.2 Management Team 5.3 Management Team Gaps 5.4 Personnel Plan 5.5 Company History and Ownership 6.1 Revenue/Sales Forecast 6.2 Expenses 6.3 Projected Profit and Loss 6.4 Projected Cash Flow 6.5 Projected Balance Sheet 6.7 Business Ratios While every business owner should have an ongoing planning process to help them run their business, not every business owner needs a complete, formal business plan suitable for submitting to a potential investor, or bank, or venture capital contest.For example, although the executive summary comes as the first business plan section, I recommend writing it after everything else is done, so you know exactly what appears in the rest of your business plan.Likewise, although the management summary is usually presented toward the end of a finished business plan, it might be an easy place to start writing.It takes time to do it right and complete the sections in a thoughtful manner.The sections include: As you go about implementing the countless details involved in starting a business, you probably will refer to your business plan repeatedly.Since a business plan requires a huge time commitment, it's understandable why you may have heard it described as “detailed,” “expansive” and even “exhausting.” Business plans can be all of these things, but there probably isn't a small-business owner alive who wouldn't add another word to the list once the exercise is complete: “This is no lead-in to a pep talk, but if it serves as one, it would be OK with the U. Small-business advocates like to say that a business plan is a must-have document for both potential business partners and investors.But after contemplating the purpose, importance and actual contents of a business plan, you might agree that it's most valuable to the small-business owner who writes it.

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