Typically the most important requirements for the position will be listed first in the job description, or mentioned more than once.
You’ll want to make sure you describe how you can deliver on those key priorities.
But downplay the adverbs a bit, and just write like a normal person. There are always exceptions to the rule, but in general, for resumes and cover letters alike, don’t go over a page.
If you tend to have a hard time writing about yourself, here’s a quick trick: What would your favorite boss, your best friend, or your mentor say about you? In one survey, more than two-thirds of employers said they preferred a cover letter that’s either just half a page (around 250 words) or “the shorter the better.” Having trouble getting rid of your carefully crafted sentences?
For example, you could say: “I’m passionate about [Company]’s mission and would love to bring my [add your awesome skills here] to this position.” You can also use the end of your letter to add important details—like, say, the fact that you’re willing to relocate for the job.
Check out more examples and a template here, and read about a few cover letter closing lines you definitely want to use.
Cover letters are a great way to show that you understand the environment and culture of the company and industry.
Spending some time reading over the company website or stalking their social media before you get started can be a great way to get in the right mindset—you’ll get a sense for the company’s tone, language, and culture, which are all things you’ll want to mirror as you’re writing.
One woman wrote a cover letter from her dog’s perspective.
This professional even turned hers into a Buzz Feed-style list! But being excessively formal can actually backfire on you, career expert Mark Slack points out: “It makes you seem insincere and even robotic, not anything like the friendly, approachable, and awesome-to-work-with person you are.” Even when you’re applying for a very corporate role, there’s usually room to express yourself in a conversational, genuine way.