The researcher will also provide some of the modern plans that can be used to promote hotel branding.
This is a perfect chance to show your audience, the specific motivating strategies that will ensure employee loyalty of the company to the outside world.
Show your audience the similarities and differences in marketing strategies used by hotels in Africa, East Africa, Asia, the United Kingdom, and so forth.
Looking at the trends at a global view can be eye-opening to come up with new techniques that need to be introduced or what needs to be done differently.
Look deeper into the literature on tourism marketing in relation to culture and heritage. What implications do culture and heritage have on tourism marketing and the tourism sector as a whole?