This kind of a business plan is intended to reinforce their trust and belief in your digital marketing agency.
It goes without saying that this kind of a business plan will be finances-heavy, dealing in cold, hard numbers.
An internally-oriented business plan is also a great way to understand where you stand realistically, which is often a problem for digital marketing agencies.
Another kind of a business plan is aimed at investors and partners.
It should be pointed out that, since this is 2019, your digital marketing agency business plan should also start introducing certain terms and concepts that will be the future of digital marketing, such as A. in digital, natural language processing, data analytics, account-based marketing and so on.
There is nothing wrong with being ambitious in your business plan, especially if it is aimed at investors and potential customers.
One word of warning – this does not mean you should divulge absolutely everything about your finances.
That being said, some transparency with your numbers can go a long way.
Make sure your plan is clear about the definition of your target market – who will you be selling to and how many other agencies are already selling similar services?
Your ads won’t work if they don’t appeal to what your potential customers want or need.