Driving Range Business Plan

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The decision also depends on the number of people you hire: The longer your hours, the more employees you’ll require.

You may wish to install lights to remain open later in the day.

Many driving ranges offer much more than just a field surrounded by tees and covered in cheap, striped golf balls.

Adding one or more putting or chipping greens allows players to practice their short games.

You can have employees handling cash, or you can partially automate your range by purchasing ball-dispensing machines that accept money -- cash, credit cards or both -- then spit out the appropriate number of balls.

Some dispensers accept only tokens, which must be purchased from an attendant over the counter. This will be based in part on the times when your customers are likely to play.However, there are several other elements that should be included in your business model to demonstrate the unique positioning of your driving range.One of our clients started a fully digital indoor driving range that simulated an outdoor environment.The range of these factors will cause financial variance, but the best approach to forecasting is using the performance of comparable driving ranges or the prior operating history if yours has it.These assumptions are packaged into three to five-year projections to form an income statement, cash flow projections, and a balance sheet .If you locate in a residential area, it may be wise to offer some family-friendly amenities to encourage parents to bring their children.Make sure your safety precautions are in place before opening your range.Choose how you’ll handle cash and whether you’ll accept credit and debit cards.This decision goes hand-in-hand with the question of how many employees you’ll have.After the grand opening, ongoing promotions may include getting search engine presence so you appear at the top when users search for you and targeted social media promotions.For instance, Facebook allows you to target people that ‘like’ Golf within a 12-mile radius of your driving range.


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