Essay Dining Experience

Essay Dining Experience-63
ABSTRACT This study examines the psychological issues of human emotions during dining experience in a theme restaurant.The idea is that theme experiences can enhance customers dining experiences and consumption emotions, which consequently affect their willingness to revisit.This restaurant was chosen for its uniqueness that can stun the guests and for its quiet setting where we could have a conversation.

ABSTRACT This study examines the psychological issues of human emotions during dining experience in a theme restaurant.The idea is that theme experiences can enhance customers dining experiences and consumption emotions, which consequently affect their willingness to revisit.This restaurant was chosen for its uniqueness that can stun the guests and for its quiet setting where we could have a conversation.

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The result indicates that although theme experience does not directly affect loyalty behavior, an indirect relationship exist through dining experience and consumption emotion.

Keywords: theme experiences, dining experiences, consumption emotions, loyalty.

While the chef was working on our catch, we enjoyed the comfortable and relaxing atmosphere of the restaurant. We were more than happy with our tasty food and impeccable service and didn't even...

Personnel was well trained, friendly, and courteous without being overbearing. In less than an hour, our smoked trout was brought out.

Several newspapers were lying at our tables not catching our attention.

When the waiter has approached us to take our orders, we said that we wanted to have the menu at first.The increase in dining out demand in the modern society... The assistant server is frequently checking the table for drink refills or additional items needed to complete your meal.The two work together seamlessly, making for a relaxing dining experience.Some are also designed to raises peoples curiosity as well as raise people’s awareness on their senses such as fear, discuss while dining.The main thesis of this study is that theme experiences can enhance customers dining experiences and consumption emotions, which consequently affect their willingness to revisit.The chef claimed that he knew hundreds of recipes for fish dishes and he used his own spices, which gave each fish a special flavour.One of our guests had caught a big trout on his first attempt and we decided to have it smoked.The study is based on quantitative research method where questionnaire survey was curry out as a means of data collection.The data is analyzed with structural equation modeling (SEM) in the attempt to verify the proposed research model.For the above reason, restaurants in Taiwan have transformed themselves from traditional restaurant into theme restaurant during the past decades.Theme restaurant is a restaurant that decorates its interior environment to a specific setting as a way to establish their specialty and attract customers’ attention.

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