Nike brand is synonymous and well known in sports; hence, consumers believe Nike is effective and serve their needs (Buchholtz & Archie, 2008).Nike Company was founded by Philip Knight and Bowerman Bill in January 1964 with its name as Blue Ribbon Sports.It also produces sport apparels, which are recognized by its customers in all market segments as durable and meets their needs and expectations.
Nike brand is synonymous and well known in sports; hence, consumers believe Nike is effective and serve their needs (Buchholtz & Archie, 2008).Nike Company was founded by Philip Knight and Bowerman Bill in January 1964 with its name as Blue Ribbon Sports.
The company was founded on 25 January, 1964 by Bill Bowerman and Philip Knight as Blue Ribbon Sports.
It later changed its name officially to Nike Incorporation in 1978. The company markets its own sport products under its brand as well as Nike Pro, Nike , Nike Golf, and Nike Skateboarding (Andrews, 2001).
It later changed its name in 1978 to Nike Incorporation.
It uses its famous logo known as Swoosh and trademark 'just do it", which is globally recognized due to its high quality sports equipment and apparel. Most customers prefer the products of Nike because it meets their needs and desires in all aspects.
On the same footing, the company is reaps huge profits gained from collective discount which is highly favorable from companies perspective than offering discount on single items.
The three main pricing strategies employed by JD Sport Company include market penetration, strategic pricing and competitive pricing.These strategies enable the company to secure a secure market share.JD Sport embraces a pricing strategy that matches the commodity quality with its price (Gallagher, 2011).Nike Incorporation is the leading sportswear and equipment company in United States of America (USA).The company has its headquarters in Beaverton, Oregon at the larger Portland metropolitan area.JD Sport footwear ensures that they use “Power Brands” such as Nike, Adidas and Jordan.The products are also supplied across the world and also successful incorporation of recycling cardboard.Promotion enables the company to reach out to a large number of potential customers and strengthening the loyalty of its customers (Thompson, 2008).Through promoting JD manages to expand the scales of its customers.JD Sports is one of the companies based in England that have dominated in the marketing of clothing, sportswear, footwear and accessories (Casadei, 2010).Most of the products marketed by JD Sport aim at satisfying customers’ dressing interests. The company ensures that the footwear products suit the lifestyle.