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Customers can purchase items from the comfort of their own homes or work place.
Online shopping is not quite suitable for clothes as the customers cannot try them on.
Physical stores allow price negotiations between buyers and the seller.
Though the duration of selecting, buying and paying for an online product may not take more than 15 minutes; the delivery of the product to customer’ s doorstep takes about 1-3 weeks.
This frustrates the customer and prevents them from shopping online.
A customer has to buy a product without seeing actually how it looks like.
Customers may click and buy some product that is not really required by them.Companies display the whole range of products offered by them to attract customers with different tastes and needs.This enables the buyers to choose from a variety of models after comparing the finish, features and price of the products on display, Sometimes, price comparisons are also available online. So, time does not act as a barrier, wherever the vendor and buyers are.The electronic images of a product are sometimes misleading.The colour, appearance in real may not match with the electronic images.Online consumers can track the order status and delivery status tracking of shipping is also available.To attract customers to shop online, e-tailers and marketers offer discounts to the customers.There can be some kind of pressure, whereas the customers are not pressurized in any way in online stores.Customers do not have to stand in queues in cash counters to pay for the products that have been purchased by them.Due to rapid growth of technology, business organizations have switched over from the traditional method of selling goods to electronic method of selling goods.Business organizations use internet as a main vehicle to conduct commercial transactions.