Evaluating Compliance Strategies Essay

Participants in the high-dissonance condition chose between a highly desirable product and one rated just 1 point lower on the 8-point scale.After reading the reports about the various products, individuals rated the products again.

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Because these participants did not make a decision, they did not have any dissonance to reduce.

Individuals in the low-dissonance group chose between a desirable product and one rated 3 points lower on an 8-point scale.

Female students volunteered to take part in a discussion on the psychology of sex.

In the 'mild embarrassment' condition, participants read aloud to a male experimenter a list of sex-related words like 'virgin' and 'prostitute.' In the 'severe embarrassment' condition, they had to read aloud obscene words and a very explicit sexual passage.

The products included an automatic coffee maker, an electric sandwich grill, an automatic toaster, and a portable radio.

Participants in the control group were simply given one of the products.

For example, suppose you had to decide whether to accept a job in an absolutely beautiful area of the country, or turn down the job so you could be near your friends and family. If you took the job you would miss your loved ones; if you turned the job down, you would pine for the beautiful streams, mountains, and valleys.

Both alternatives have their good points and bad points.

When there is an inconsistency between attitudes or behaviors (dissonance), something must change to eliminate the dissonance.

When the participants were asked to evaluate the experiment, the participants who were paid only

Participants in the control group were simply given one of the products.

For example, suppose you had to decide whether to accept a job in an absolutely beautiful area of the country, or turn down the job so you could be near your friends and family. If you took the job you would miss your loved ones; if you turned the job down, you would pine for the beautiful streams, mountains, and valleys.

Both alternatives have their good points and bad points.

When there is an inconsistency between attitudes or behaviors (dissonance), something must change to eliminate the dissonance.

When the participants were asked to evaluate the experiment, the participants who were paid only $1 rated the tedious task as more fun and enjoyable than the participants who were paid $20 to lie.

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Participants in the control group were simply given one of the products.For example, suppose you had to decide whether to accept a job in an absolutely beautiful area of the country, or turn down the job so you could be near your friends and family. If you took the job you would miss your loved ones; if you turned the job down, you would pine for the beautiful streams, mountains, and valleys.Both alternatives have their good points and bad points.When there is an inconsistency between attitudes or behaviors (dissonance), something must change to eliminate the dissonance.When the participants were asked to evaluate the experiment, the participants who were paid only $1 rated the tedious task as more fun and enjoyable than the participants who were paid $20 to lie.A common way to reduce dissonance is to increase the attractiveness of the chosen alternative and to decrease the attractiveness of the rejected alternative.This is referred to as "spreading apart the alternatives." Female participants were informed they would be helping out in a study funded by several manufacturers.Being paid $20 provides a reason for turning pegs, and there is therefore no dissonance.Life is filled with decisions, and decisions (as a general rule) arouse dissonance.This is probably because dissonance would be caused if we spent a great effort to achieve something and then evaluated it negatively.We could, of course, spend years of effort into achieving something which turns out to be a load of rubbish and then, in order to avoid the dissonance that produces, try to convince ourselves that we didn't really spend years of effort, or that the effort was really quite enjoyable, or that it wasn't really a lot of effort.

rated the tedious task as more fun and enjoyable than the participants who were paid to lie.

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