Tesco believe they will be successful because of their emphasis on marketing research.
The company spent three years researching Japanese consumers before they successfully entered the Japanese market.
So to find out the reasons, we will analyze the industry past information and forecast of trends of sales, market share, profitability, demographics etc.
We will also analyze the availability of resources and constraints, objectives of the organization and objectives of the manager, Buyer behavior, Legal and economic environment, and the marketing and technological skills of the company.
Tesco have already expanded their successful grocery store model across Europe and into Asia.
The next stop for their expansion plans is in the United States just outside of Los Angeles, California. After all, both Sainsbury's and Marks & Spencer have entered the US market only to retreat.We will administer the questionnaire through face to face interviews and a bit of electronic interviews.Face to face interviews will help us to see their physical movements which will help us to understand their psychology.They will go to every respondent’s house, if necessary.As we are conducting a personal interview, we will also arrange a specific place for them to communicate so they don’t feel irritate where to go and who to meet.Basically we will use the likert scaling technique.The question size will be medium and the respondents will be needed mostly 07-10 minutes to complete the questionnaire.Sales might decrease due to the environmental context related to the business.So we will analyze the industry’s environmental context first.Data will be collected through a reliable team which is trained by us and we can assure that they will perform their job accurately.We will personally monitor the team constantly and will supervise them to ensure the quality of the survey.