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Customers are typically single and male and own or have access to a home computer, PC or Mac. Our ideal game design consulting customer is the VP of marketing or equivalent position of a medium to large organization.They are looking for creative promotional methods for their products and services.Here’s how to use this sample marketing plan template to generate leads and sales: Mobile News Games LLC (MNG) develops mobile games relating to current news events.
As we gain traction in the marketplace, word of mouth will lift our game downloads significantly.
Our ideal customer is between the ages of 13 and 25 who enjoys playing video games and has a mobile Android or Apple smartphone.
Use this marketing plan example to generate sales for your small business.
This document is a sample marketing plan template that will help you create your own strategy quickly.
Our vision is to provide people with a brief escape of fun over the course of their normal day.
We do this by providing them with timely interactive games that they can access on their mobile devices.It also discusses the strategies we are employing to get customers and create a solid revenue stream. Our unique focus on creating games with a new twist gives us an advantage over our competitors by giving customers a new outlet to enjoy mobile games. It also expands our reach to people who would normally not play mobile games yet are amused by the comical angle we use.We will fund development of our own games by providing consulting services to create similar games for corporations who are looking to create mobile games for promotional purposes.It contains text, charts and graphs to help you model your own plan.You can also download this marketing plan example in Microsoft Word format to edit it and create your own marketing plan.The primary difference between the two demographic segments is who provides the money for game purchases.Free mobile games: Games are available via instant download on their appropriate mobile platform (i.e., Apple’s Appstore for the i Phone).There are two types of customers that define the demographics of mobile gamers: teens (including pre-teens) and young adults.For the purposes of this marketing plan example, we include teenagers age 18 and above as young adults.We target two segments: mobile game users and organizations that want to reach them.In both of these segments, customers are computer and mobile phone savvy and enjoy creative experiences.