There are six part owners, including four investors and two past employees.
The largest of these (in percent of ownership) are Frank Dudley, our attorney, and Paul Karots, our public relations consultant.
This example is provided as part of the instructions and detailed descriptions included in the Components of a Business Plan.
By focusing on its strengths, its key customers, and the company's underlying core values, Acme Management Technology will increase sales to more than $10 million in three years, while also improving the gross margin on sales and cash management and working capital.
For years, we have supported both Windows and Macintosh technology for CPUs, although we've switched vendors many times for the Windows (and previously DOS) lines.
We are also supporting Novell, Banyon, and Microsoft networking, Xbase database software, and Claris application products.We make sure that our clients have what they need to run their businesses at peak performance levels, with maximum efficiency and reliability.Since many of our information applications are mission-critical, we give our clients the confidence that we'll be there when they need us.We must remain on top of emerging technologies because this is our bread and butter.For networking, we need to provide better knowledge of cross-platform technologies.Our margins are declining steadily for our hardware lines. (add relevant information) Our margins are thus being squeezed from 25% from five years ago to closer to 13 to 15% at present.A similar trend shows for our main-line peripherals, with prices for printers and monitors declining steadily.Copies of our brochure and advertisements are attached as appendices.Of course, one of our first tasks will be to change the messaging of our literature to make sure we are selling the company, rather than the product.In service and support, we offer a range of walk-in or depot service, maintenance contracts, and on-site guarantees.We haven't had much success in selling service contracts. (add relevant information) The only way we can hope to differentiate effectively is to brand the vision of the company as a trusted information technology ally to our clients.