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He has also been an advisor on management development to a number of national bodies and is a Companion of The Chartered Management Institute.
Richard Whittington MA, MBA, Ph D (right) is Professor of Strategic Management at the Saïd Business School and Millman Fellow at New College, University of Oxford.
Register to create your own personal account using the access code supplied with this book to find valuable student learning material including: ● Key concepts: audio downloads, video clips, animations and quick tests to reinforce your understanding ● Chapter audio summaries that you can download or listen to online ● Self assessment questions and a personal gradebook so you can test your learning and track your progress ● Revision flashcards to help you prepare for your exams ● A multi-lingual online glossary to explain key concepts ●l Guidance on how to analyse a case study ● Links to relevant sites on the web so you can explore more about the organisations featured in the case examples and case studies ECS8_A0122/10/2007 Page ii Gerry Johnson BA, Ph D (left) is The Professor Sir Roland Smith Chair of Strategic Management at Lancaster University School of Management and a Senior Fellow of the UK Advanced Institute of Management (AIM) Research.
He is the author of numerous books, has published papers in many of the foremost management research journals in the world and is a regular speaker at the major academic conferences throughout the world.He is also Visiting Professor of Strategic Management and formerly Director of the Sheffield Business School, UK.He has extensive experience of teaching strategy to both undergraduate and postgraduate students at several universities.ISBN: 978-0-273-71191-9 (text only) ISBN: 978-0-273-71192-6 (text and cases) British Library Cataloguing-in-Publication Data A catalogue record for this book is available from the British Library 10 9 8 7 6 5 4 3 2 1 11 10 09 08 07 Typeset in 9.5/13pt Linoletter by 35 Printed and bound by Rotolito Lombarda, Italy The publisher’s policy is to use paper manufactured from sustainable forests.ECS8_A0122/10/2007 Page v Brief Contents Chapter 1 Introducing Strategy 1 Commentary The Strategy Lenses 29 Part I THE STRATEGIC POSITION 49 Introduction to Part I 51 Chapter 2 The Environment 53 Chapter 3 Strategic Capability 93 Chapter 4 Strategic Purpose 131 Chapter 5 Culture and Strategy 177 Commentary on Part I The Strategic Position 212 Part II STRATEGIC CHOICES 215 Introduction to Part II 217 Chapter 6 Business-Level Strategy 221 Chapter 7 Directions and Corporate-Level Strategy 255 Chapter 8 International Strategy 293 Chapter 9 Innovation and Entrepreneurship 323 Chapter 10 Strategy Methods and Evaluation 355 Commentary on Part II Strategic Choices 392 Part III STRATEGY IN ACTION 395 Introduction to Part III 397 Chapter 11 Strategy Development Processes 399 Chapter 12 Organising for Success 433 Chapter 13 Resourcing Strategies 473 Chapter 14 Managing Strategic Change 517 Chapter 15 The Practice of Strategy 557 Commentary on Part III Strategy in Action 594 ECS8_A0122/10/2007 Page vi ECS8_A0122/10/2007 Page vii Detailed Contents List of Illustrations List of Exhibits Preface Getting the Most from Exploring Corporate Strategy Guided Tour Acknowledgements 1 Introducing Strategy 1.1 Introduction 1.2 What is strategy?He also serves on the editorial boards of the Academy of Management Journal, the Strategic Management Journal and the Journal of Management Studies.His research is into strategic management practice, processes of strategy development and strategic change in organisations.In addition his corporate management development work includes organisations in manufacturing, many service sectors and a wide range of public service organisations.He has regular commitments outside the UK – including Ireland, Australia and New Zealand.This content was uploaded by our users and we assume good faith they have the permission to share this book.If you own the copyright to this book and it is wrongfully on our website, we offer a simple DMCA procedure to remove your content from our site. Report copyright / DMCA form over 750,000 students worldwide have used this best-selling book through their academic and professional careers.