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Here are some of the components you should include in your company overview: Some of these points are statements of fact, but others will require a bit more thought to define, especially when it comes to your business’s vision, mission, and values.This is where you start getting to the core of why your business exists, what you hope to accomplish, and what you stand for.
As an example, Shopify’s mission statement is “Make commerce better for everyone.” It’s the “why” behind everything we do and clear enough that it needs no further explanation.
Now that you’ve got an outline or a template in place, it’s time to fill it in.
We’ve broken it down by section to help you build your plan step-by-step.
Since an outline is such an important step in the process of writing a business plan, we’ve put together a high-level overview you can copy into your blank document to get you started (and avoid the terror of facing a blank page).
Here’s a sample business plan outline: You can also start with a business plan template, and use it to inform the structure of your plan.