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Ask if they use catering services, and ask them to tell you why they hired certain caterers, what they liked about the providers and what they’ll look for in their next caterer. Contact your peers in the business community to find out what their companies look for in caterers to help you determine what your potential customers want.
Think you make a mean chicken Kiev or create especially awesome buffets?
Others might think so too–enough to the point that maybe you should consider starting your own catering business.
But just because you’re a great cook or baker doesn’t mean you’ve got what it takes to run a successful catering company.
Following a step-by-step, pre-launch research plan, you can determine in advance how likely it is that you’ll be able to pursue your dream of starting your own small-business and making it work. The first step in launching a catering company is to check out who else is offering catering in your area.
Check out your competitors’ menus, their list of services, prices and customers.
Visit their websites and see if you can quickly find their unique selling benefits.
Yes, you can do most of your research in a week or so, but you really don’t need to move that quickly.
Don’t stress yourself out thinking you need to create your business plan in 30 days or less.
To be a successful caterer, you’ll need to sell convenience, affordability, unique menus, or corporate style or white-glove service.
If you’re looking to do in-home catering for private parties, contact your friends with a short survey.