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The main downside to hiring a ghostwriter is that the book is not technically written in your words.You may be able to share your ideas and expertise, but at the end of the day, someone else is writing your book.
Once you select a ghostwriter, you have to manage the writing process and decide how to communicate effectively.
Many ghostwriters work as freelance writers so they may not be located in your city.
This can cause problems when it comes to trust and transparency.
Many people use ghostwriters to fill in gaps in knowledge, creating a false perception that the writer is an expert in the subject.
If you are concerned about your personal brand and using a ghostwriter, you can opt to use a writing coach instead.
Book coaches help guide you through the process so that you can do all the work yourself.Here's how it works: you hire a ghostwriter to write your business book, but you get to have your name listed as the author.Celebrities, thought leaders, executives, and politicians frequently use ghostwriters to draft book projects such as memoirs and autobiographies.The main drawback to hiring a ghostwriter is that you'll pay more than if you were to write it yourself.For many small business owners, hiring a ghostwriter may be cost-prohibitive.All of the benefits of hiring a ghostwriter are canceled out if you hire a sub-par writer.Finding high-quality ghostwriters can be difficult since there aren't many centralized marketplaces for these positions.You'll need to stay on top of communication to ensure any deadlines are met and that your expectations are clear.Legal aspects such as non-disclosure agreements can also be difficult for business people who don't have access to a law department.Book coaches are essentially consultants and they are often more affordable than full ghostwriters.Book coaches are a good compromise between self-publishing and using a ghostwriter.