Goodwill Business Plan

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For example, many Goodwills forbid employees from getting “dibs” on merchandise, as this might undermine the stores’ appeal to other shoppers [9].

Ultimately, Goodwill’s operating model—driven by donations, decentralization, and balancing its goals—enables a self-sustaining, internally consistent organization.

Others employ targeted donation strategies, like in New York City, where the local Goodwill partnered with Uber “to pick up donations from apartment-dwell[ers]…a demographic that has a much harder time donating…than car-owning suburbanites.” [2] Goodwill also thinks locally in designing employment programs: branches assess their market for in-demand skills and adjust training plans accordingly.

Goodwill embraces operational practices that balance its goals.

[1][4] Goodwill’s business model is one of the earliest examples of a social enterprise.

In the words of Jim Gibbons, President and CEO, “Goodwill…

The areas of focus that emerged from the strategic planning process are to: 1) Fully integrate mission programs throughout the agency; 2) Expand mission programs beyond its current offerings; 3) Improve customer service; 4) Offer Goodwill services throughout the territory; and 5) Communicate internally and externally in a complete and transparent manner.

As we move forward, we will remain committed to providing those in need with valuable employment services and placements that empower individuals to realize their maximum potential through work. Semrad, Chairman, Board of Trustees To download the full Strategic Plan, please click here.

Many people do not know that Goodwill also offers employment and training services to thousands of formerly unemployed or underemployed individuals providing them an opportunity to earn a self-sufficient living wage.

Our strategic plan for 2019 through 2022 reflects our steadfast commitment to serving those in need throughout eastern Nebraska and southwestern Iowa.


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