Google In China Case Study Answers

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Haosou has benefited from integration with parent company Qihoo 360’s web browser, much like Google supports its search offering by integrating it into its own Chrome browser.

Chrome dominates outside China, but the browser's download page is blocked by Chinese authorities, like other Google services such as Youtube and Gmail.

Charlie Smith, the pseudonymous co-founder of Great, a nonprofit that monitors Chinese internet censorship, says it shows that China’s internet users don’t necessarily see American search engines as an upgrade.

“The Chinese already have that alternative and it's terrible,” he says.

Google declined to comment on its strategy around search in China.

Google offered a censored version of its search engine for China’s tightly regulated internet between 20.In China, Google would start with a mostly blank slate compared with local rivals such as the dominant Baidu, which serves about 60 percent of all searches, says Feng.In recent years, Baidu’s closest challengers, Haosou and Sogou, have succeeded in wresting a portion of China’s search market for themselves.“Today people either get fake cancer treatments or they actually get useful information,” he said.The remark was a pointed reference to a 2016 scandal in which Baidu was investigated by China’s government, because a student with cancer died after paying for an unproven treatment discovered in a search ad. When Sogou listed on the New York Stock Exchange in 2017, its filings touted a dedicated healthcare search feature, plugged into government-backed health information.Despite the change, and Microsoft’s large and long-established research lab in Beijing, the project has not been healthy.Biying has never won more than a tiny fraction of Chinese searches; in 2015 Microsoft struck a deal that makes Baidu the default search engine for the Edge browser built into Windows.It will take more than a government nod for Google to succeed, however.That’s not only because of the political tensions raised by President Trump’s tariffs on Chinese goods, which analysts say make Google’s expansion unlikely.The first parameter to add Size is a viewport size, while the second is a list of allowed ad sizes.Google CEO Sundar Pichai was upbeat Monday when he told WIRED about internal tests of a censored search engine designed to win approval from Chinese officials.


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