Presentation is especially important if you’re presenting your marketing plan to investors, or if you need to convince your boss to approve your requested budget. If you don’t have a designer available, or even if you want a framework to base your own design on, a template gives you a solid foundation to work with.Start creating your marketing plan with a template and then customize the design to fit your information and to incorporate your own branding.To help keep your target audience top-of-mind when planning and executing on your marketing strategies, it can be helpful to visualize your audience personas.
For example, take this page from a marketing plan: A photo of “Cassandra Vane”, their “head of marketing” persona, is provided to make the character seem more real.
You can incorporate photos seamlessly into your page design by using image frames.
Next, on the marketing plan checklist, we have the competitor research section.
This section will help you identify who your competitors are, what they’re doing, and how you could carve yourself a place alongside them in your niche–and ideally, surpass them.
Setting baselines will allow you to more accurately track your progress.
You will also be able to better analyze what worked and what didn’t work, so you can build a stronger strategy.
The scope of your marketing plan varies depending on its purpose or the type of organization it’s for.
For example, you could create a plan that provides an overview of a company’s entire marketing strategy, or simply focus on a specific channel like SEO, social media marketing, content marketing, influencer marketing, event marketing or online reputation management.
That’s why it’s pertinent to identify and create several different user personas.
That way, you can better segment your marketing campaigns and set separate goals, if necessary.