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It would be decades before health considerations even played a role."This is a great example of the lush illustration used at the time and it shows a kind of surrealistic, whimsical approach with people dancing around a giant cigarette," said Jim Heimann, author of "20th Century Alcohol & Tobacco Ads."Alcohol and tobacco ads didn't generally portray any minorities until the civil rights era."It's basically a white person's world until the late 1950s and then obviously the mid-1960s, when things began to change as social mores changed," Heimann said."Marlboro have been very clever in their use of iconic Western imagery to sell cigarettes.
"But that progress has stalled, and in the last few years, crash deaths related to alcohol are increasing again."Over the years, states have implemented policies to fight that grim reality.
Some of those include strictly enforcing legal drinking age and zero-tolerance policies for minors, using sobriety checkpoints, requiring ignition interlocks for DWI offenders and raising alcohol taxes.
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More than a million people were arrested in 2016 for driving under the influence, according to the US Centers for Disease Control and Prevention.
That sounds huge, yet it's only 1% of the more than 110 million people who report that they have driven while intoxicated each year.
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