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They’re done by humans, who are guessing the future, and humans guess wrong.
A marketing plan is the first step in creating a successful marketing program for your business.
Fortunately, it doesn't have to be complicated in order to work.
So people in charge have to know and understand the plan.
Plans in drawers, or locked on a single computer, only work when it’s a one-person organization and nobody else has to know the plan. It gets people committed Here too it’s about the process surrounding the plan, more than the plan itself.
Collect, organize, and write down data about the market that is currently buying the product(s) or service(s) you will sell. Successful marketers continually review the status of their campaigns against their set objectives.
This ensures ongoing improvements to your marketing initiatives and helps with future planning.A plan that ignores a fatal flaw is not a good plan. A task that doesn’t have an owner isn’t likely to be implemented.You can go through a business plan and look to see whether or not you can recognize a specific person responsible for implementation at every point. It clearly identifies assumptions This is very important because business plans are always wrong.Here are the ten basic components of a marketing plan.If you're thinking about developing a marketing program, you need to begin with a marketing plan.That’s hard for me at least, maybe not for you, but for me. You take the money in the bank with the business plan and subtract money in the bank without the business plan, and that’s the value. But there it is, a cold hard (although hypothetical) number.As a genuine ex-hippy baby boomer entrepreneur, I like touchy-feely do-gooder measurement systems. Like just about everything else in business, the value is money. With that in mind, here are some of the qualities of a good business plan, in order of importance: 1.Your plan should be the basis for your activities over the coming months. What can you do in house, what do you need to outsource. Your goals might include sales, profits, or customer's satisfaction. By establishing goals for your marketing campaign, you can better understand whether or not your efforts are generating results through ongoing review and evaluation of results.However, you should always be willing to enhance or redirect your plan based on what proves successful. What does your market need, what do they currently use, what do they need above and beyond current use? Develop your "unique selling proposition." What makes you stand apart from your competition? Write a few sentences that state: From the information you've collected, establish strategies for determining the price of your product, where your product will be positioned in the market and how you will achieve brand awareness. As mentioned earlier in this article, be sure to use your plan as a living document.He has appeared on major media including the TODAY Show, Bloomberg Radio, and more.This is the first of four answers to interesting questions.