The customer can enjoy many benefits by using m-banking such as mini statement, new account opening, insurance term payment, balance inquiry, banking transaction alert, cheque related functions, fund transfer, PIN management, bill payments, mobile recharge, commercial shopping, third party transfer and many more.
However, social influence is identified as least influential factor among all factors.
Originality/value: The study provides a comprehensive understanding of the factors which affect m-banking adoption behavior of consumers in India which may help banks to understand consumer intention and make strategy accordingly to ensure financial inclusion.
focused toward maximum profit, minimum cost and above all maximum satisfaction of the customer.
In spite of these facilities, one critical problem was left behind i.e.
So m-banking is a new innovative step taken by banks to resolve this issue.
Literature Review On Adoption Of Internet Banking
Cost-benefit analysis and usefulness are the key factors which affect adaptation of information technology by users [3,4].Brick and mortal system are now replaced by click and portal system.All banking services such as opening an account, transaction processing, record maintenance, queue management and information providing have been changed by using information technology.A total of 248 utilizable cases were collected from m-banking users.Review of previous literature has been used to establish hypothesis, exploratory factor analysis and multiple regression analysis has been used to check the significant factors affecting adoption of m-banking in India.Indian culture is low risk taking culture, so banks are very important financial institution which protects the cash related risk of the general public.Emerging and fast growing innovations in information technology and globalization have changed the whole process of service providing organizations.In India, after implementation of new economic policy in 1991, financial sector observed as a key element for the growth of the economy .The government has also taken various steps towards this like financial inclusion, rural banking, etc.Queue Yes, a daily long waiting line of the customer to be served is a common custom to see in banks.But long waiting line in banks is most annoying thing being the public’s most important units.