Marketing Plan For Retail Business

Clothes As Art will begin conservatively by offering T-shirts and sweatshirts as in-store inventory from which the customer can choose.

Clothes As Art will begin conservatively by offering T-shirts and sweatshirts as in-store inventory from which the customer can choose.

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Any customer will be allowed to bring in pieces from their own wardrobe to paint.

In addition, at the end of the day the spin drum is coated with a strip of the paint around the edge.

These will be offered as accessories at Clothes As Art.

Clothes As Art's products have two target markets.

It's fun, it's exciting, and it will be inexpensive for them.

It will be fashion art that is unique and original.The service procedure of the store is quite simple.The customer enters the store and picks out an article of clothing they wish to paint on or they may bring in a piece of their own wardrobe (I will use "shirt" to identify the clothing article).The only location that would be conducive to the sale of these products is in a small or similar location with very high walk-by traffic.Therefore, the location requirements are a high traffic, indoormall.Close analysis will show that Clothes As Art's gross profit margin is 77% before tax, return on investment is 20%, and time interest earned is 2.0 for the first year.According to Robert Morris and Associates' most recent studies, these ratios are at or above average for this type of company.The customer then takes a number to await a free work table at which they will paint.The customer then chooses 4 colors that they will paint with.Faced with strong competition, this plan outlines several marketing strategies and provides insight into factors like location and demography when planning a clothing venture . Most of all they will be entertained while creating their own fashion art. enables people, male or female, young or old, to design their own clothing whether they have any artistic abilities or not.