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Stop Using Canned Cover Letters You wrote a cover letter about how great you are with all of your successes and accolades mixed with a heavy dose of fancy fluff words to snazzy it up. I have read thousands of cover letters and I’m now to the point where I rarely read them anymore because most are canned template-style cover letters that are sent to every other recruiter with no thought about the specific skills my particular role is asking for. You can't expect to get our attention if you're not willing to put a little skin in the game. Hiring Managers are under pressure to fill the position before they lose the headcount. 555 Louisiana Street Houston, TX 77002 Dear Alan, It is with great interest that I reach out to you regarding your Marketing Manager position.
Explain the details of a particular problem you were key in solving and how exactly you employed your skills to solve it.As an accomplished and results-oriented professional with experience driving successful marketing initiatives across diverse industries, I possess a range of knowledge and experience that will allow me to contribute toward the success of your company.My background includes successfully implementing innovative marketing plans and initiatives to drive market impact and expansion for brand and product development efforts.Several guides were developed in Asymmetrix Multimedia Toolbook and then migrated to the Web in 1996.Over the years, additional guides were developed and revised, reflecting the efforts of many writers and writing teachers. You can learn who developed a particular guide by clicking on the "contributors" link in that guide.Better yet, if you know the company has a particular problem you could help solve, outline how you can help solve it.It can be helpful to use Venn diagrams to brainstorm and find what competencies you want to highlight and what specific experiences you want to share.Lose the Fluff Or Lose the Job Many professionals lean too much on buzzy fluff words and phrases making it difficult for the recruiter or hiring manager to find the parallel skills that match those listed in the job description. Cover Letter - The Top Part (Intro Letter) Add a brief introduction at the top along with your contact information.Here is an example: Buzzy Fluff Bullet on a Resume “ If your resume falls into the “fluffy word” trap, there's a good chance you're not getting callbacks or interviews because the recruiter or hiring manager was not able to understand whether or not you truly possess the skills needed to do the job. Recruiters are hired guns under insane deadlines to produce candidates that meet the requirements listed a job description. Your introduction might read something like this: December 26, 2017 Alan Smith Abstract Business Concepts, Inc.The only time something two pages is a negative is when it's two pages of fluff and repetitive information.Why This Works A few more tidbits of advice before I wrap this article up.