Methodology For A Thesis

Initially the researcher also considered researching two groups of employees by comparison – one coming from an organisation where the performance management model is used, and another one, where this model is not used. This approach was overruled however, because it does not reflect the interactive nature of the model being studied in which managers and business leaders play crucial role.For the purposes of this study, the writer had to examine two separate groups of participants.

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A method of sampling has been used, as the relationships between different sub-groups had to be observed (Kirby et. Furthermore, a particular group of the total population was invited to the interviews, forming a sub-group of the original population.

Also, the participants were selected on the basis of specific criteria, such as company (organisation), where a particular type of model has been implemented.

These are all elements, which are not easily quantifiable (measureable), and between which different and complex connections were found to exist, therefore interpretivism was found to be most applicable.

This research makes use of a qualitative research strategy in the sense that there will be no numeric data or quantitative data was produced (Bell, 2005; Sarantakos, 2013; Silverman, 2004).

This study was no exception and questionnaires were a quick and effective way for the researcher to reach multiple respondents within several weeks.

Methodology For A Thesis

A general disadvantage of the questionnaires however is their fixed and strict format, which eliminates the possibility for more in-depth or abstract observation (Bell, 2005; Sarantakos, 2013).Upon embarking on this research, the author initially considered focus groups and participant observation as possible research methods, due to the behavioural elements contained in this research..However, because of time constraints and cost, these research methods were not opted for.A qualitative research strategy is particularly applicable for the purposes of this research, where the connection between several different variables had to be established through interpretation.Also, the research makes use of triangulation because triangulation gives the opportunity to approach the research objectives from different viewpoints (Cohen and Manion, 2002; Altrichter et.Again, this study was not an exception from this rule, as the questionnaires provided linear and clear results, but many elements from the research were left uncovered.In order to cover more abstract aspects of the research, the author chose as a complementary method structured interviews consisting of several questions, which were distributed among representatives of each participant group.The purpose of this chapter is to explain in detail the research methods and the methodology implemented for this study.The chapter will explain first of all the choice of research approach, then the research design, as well as the advantages and disadvantages of the research tools chosen.Interviews are often used as complementary research method in the social sciences, because they give the opportunity for a more in-depth, open discussion, and more informal, free interaction between the interviewer and the interviewee (Potter, 2002; Winchester, 1999; Sarantakos, 2013).Despite being considered a disadvantage because it produces subjective results, the flexible format of the interviews was a major advantage for this study, as some nuances of the research such as exploring “emotions”, and “creating memorable experience” could not be properly captured with the questionnaire design.

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