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In collaboration with Outbreak Presents, Monster Energy promotes a number of music bands around the world, like Fetty Wap, Monster currently sponsors the Monster Energy NASCAR Cup Series, the FIA World Rallycross Championship, and the PBR: Unleash the Beast Professional Bull Riders tour, in addition to sponsoring the bag of professional golfer Tiger Woods. The packaging usually contains a warning label advising consumers against drinking more than 48 oz per day (16 oz per day in Australia).The drinks are not recommended for pregnant women or people sensitive to caffeine.or the word "beast" in their marketing for trademark infringement.
The company was endorsed by Australian touring car driver Jamie Whincup from late 2009 to 2012.
The deal was cancelled abruptly for the 2013 season, when his team Triple Eight signed rival company Red Bull as title sponsor.
Zeringue was terminated two months after the report.
Allegedly, Monster was fully aware of the abuse and protected Kenneally.
There are 34 different drinks under the Monster brand in North America, including its core Monster Energy line, Java Monster, Extra Strength, Import, Rehab and Muscle Monster.
The company is also known for supporting many extreme sports events such as Bellator MMA, Ultimate Fighting Championship, Moto GP, BMX, Motocross, speedway, skateboarding and snowboarding, as well as electronic sports."The energy and excitement that American Pharoah has generated around the world syncs perfectly with the brand." Since 2010, Monster Energy has been the main sponsor of Formula Drift champion, Vaughn Gittin Jr.Monster Energy also sponsors several individuals in the esports community, as well as esports associations.The ingredients include carbonated water, sucrose, glucose, citric acid, natural flavors, taurine, sodium citrate, color added, panax ginseng root extract, -tartarate, caffeine, sorbic acid, benzoic acid, niacinamide, sodium chloride, Glycine max glucuronolactone, inositol, guarana seed extract, pyridoxine hydrochloride, sucralose, riboflavin, maltodextrin, and cyanocobalamin.Monster Energy is advertised mainly through sponsorship of sporting events, including motocross, BMX, mountain biking, snowboarding, skateboarding, car racing, speedway, and also through sponsorship of esports events.As of 2016, Monster has aided the return of factory Yamaha to United States as the title sponsor of the team, officially named Monster Energy/360fly/Chaparral/Yamaha Factory Racing.On January 6, 2012, the Monster Energy Monster Jam truck was debuted in Birmingham, Alabama.The company broke into esports with their sponsorship of Evil Geniuses, one of the premiere North American multi-game organizations.Monster Beverage Corporation has been criticized for its policy of suing companies or groups that use the word "Monster", the letter "M".In August 2018, Monsta Pizza of Wendover in Buckinghamshire, United Kingdom, fought a claim brought by Monster Energy in the intellectual property office.The claim was that the pizza firm could be mistaken for Monster Energy, leaving customers confused.