As digital media continues to grow, so do the benefits for companies.To stay relevant in today’s digital era, organizations must adapt.
This research center is a continuously growing database of research articles and information about digital media and its impact on public relations.
The DMRC delivers premier research insights through scholar overviews, each focused on significant studies about many digital and social media topics.
They also can turn passive stakeholders into brand advocates.
Organizations communicating effectively with key influencers via digital media can let others tell their story for them.
We also hope you’ll alert us to other important research studies and/or research needed involving digital media.
Digital media refers both to content that has been delivered in digital form as well as the platforms that deliver the content.Incorporating concepts such as social media, smartphone apps, virtual reality and interactive story telling, the influencing of digital media has significantly impacted the practice of public relations.Digital media allows people and organizations to form groups, deliver information, and create immersive experiences designed to influence values, opinions, beliefs and behaviors in dynamic ways.The Digital Media Research Center is far more than a database. It’s a space for conversation among professionals and academics who share interests in and a passion for research about digital media.We want you to express your thoughts, insights and experiences about the research and the topic.With the rapid development of digital media, many organizations have changed how they communicate and engage with external and internal stakeholders.Digital media can have a significant impact on an organization’s reputation, both good and bad, in a matter of minutes.They ask questions, provide feedback and have become accustomed to receiving immediate responses.Organizations that make effective use of digital media strategy can understand their stakeholders, respond quickly to criticism and attract attention.Regional…The digital era has led to increasing challenges for western and traditional news media business models.Media outlets are facing steady declines in revenue, while the migration of advertising online has…