Pastry Shop Business Plan

Pastry Shop Business Plan-84
The coffee bar’s open and clean interior design with modern wooden decor will convey the quality of the served beverages and snacks, and will be in-line with the establishment’s positioning as an eclectic place where people can relax and enjoy their cup of coffee.The clear window displays, through which passerby will be able to see customers enjoying their beverages, and outside electric signs will be aimed to grab the attention of the customer traffic.

The coffee bar’s open and clean interior design with modern wooden decor will convey the quality of the served beverages and snacks, and will be in-line with the establishment’s positioning as an eclectic place where people can relax and enjoy their cup of coffee.The clear window displays, through which passerby will be able to see customers enjoying their beverages, and outside electric signs will be aimed to grab the attention of the customer traffic.

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We will be in the business of helping our customers to relieve their daily stresses by providing piece of mind through great ambience, convenient location, friendly customer service, and products of consistently high quality.

Java Culture will invest its profits to increase the employee satisfaction while providing stable return to its shareholders.

The store layout, menu listings and marketing activities will be focused on maximising the sales of higher margin espresso drinks.

Along with the espresso drinks, brewed coffee and teas, as well as some refreshment beverages, will be sold in the coffee bar.

Java Culture will offer its customers the best tasting coffee beverages in the area.

This will be achieved by using high-quality ingredients and strictly following preparation guidelines.As Java Culture will strive to maintain a 65% gross profit margin and reasonable operating expenses, it will see net profits grow from R1 Million to R1,25 Million during the same period.Java Culture’s objectives for the first year of operations are: Java Culture will make its best effort to create a unique place where customers can socialise with each other in a comfortable and relaxing environment while enjoying the best brewed coffee or espresso and pastries in town.The remaining capital will be obtained through Bank of America commercial loans.The company is expected to grow sales revenue from R584 000 in FY2001 to R706 000 in year three.Java Culture will offer its customers the best prepared coffee in the area that will be complimented with pastries, as well as free books that its patrons can read to enjoy their visit.The company will operate a 2,300 square foot coffee bar within a walking distance from the University of Oregon campus.Such espresso shots are combined with steamed milk and/or other additives like cocoa, caramel, etc., to prepare the espresso-based beverages.Proper preparation techniques are of paramount importance for such drinks.The menu offerings will be supplemented by free books and magazines that customers can read inside the coffee bar.The menu of the Java Culture coffee bar will be built around espresso-based coffee drinks such as lattes, mochas, cappuccinos, etc.

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