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I examined the dynamic of the PR discipline before and after the rise of social media and focused on how it affected the communications practice for organisational purposes.I also looked at the way modern PROs use social media tools in their normal day-to-day work activities as well as for personal reasons.
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Public relations officers have in many ways and always serve as the image of institutions for which they work and the manner in which they communicate such imagery has remained central focus.
The tools of public relations as well as functions of PR have notwithstanding been given a major backing in instances where PR has achieved its role in the most effective way possible.
For my research I conducted a survey as well as seven interviews with PR practitioners.
The infographic below only represents a summary of the results of the online questionnaire.
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