Our new, free PDF download detailing the different types of marketing plans will help you structure different types of plan and gives recommendations on how to make them effective.
Download our free PDF download – Understanding different types of marketing plan guide This download and our other free templates is for anyone who wants to improve their knowledge of marketing planning with a few to gaining more senior roles.
You’ll want to cover the technology you plan on using, your business location and other facilities, special equipment you might need, and your roadmap for getting your business up and running.
Finally, you’ll want to outline the key metrics you’ll be tracking to make sure your business is headed in the right direction.
The scope of a Business Plan is typically 12 months to three years and content usually includes: The purpose of a business plan is to match targeted opportunities with resources, focused activity and strategies.
It supports in guiding and directing different areas of your organization to ensure that you are all working towards the same objectives.
Full-length resumes should be appended to the plan.
Click here to subscribe to The Bcast on i Tunes » 1.1 Problem 1.2 Solution 1.3 Market 1.4 Competition 1.5 Financial Highlights 2.1 Problem Worth Solving 2.2 Our Solution 2.3 Validation of Problem and Solution 2.4 Roadmap/Future Plans 3.1 Market Segmentation 3.2 Target Market Segment Strategy 3.2.1 Market Needs 3.2.2 Market Trends 3.2.3 Market Growth 3.3 Key Customers 3.4 Future Markets 3.5 Competition 3.5.1 Competitors and Alternatives 3.5.2 Our Advantages (see an example) 4.1 Marketing Plan 4.2 Sales Plan 4.3 Location and Facilities 4.4 Technology 4.5 Equipment and Tools 4.6 Milestones 4.7 Key Metrics 5.1 Organizational Structure 5.2 Management Team 5.3 Management Team Gaps 5.4 Personnel Plan 5.5 Company History and Ownership 6.1 Revenue/Sales Forecast 6.2 Expenses 6.3 Projected Profit and Loss 6.4 Projected Cash Flow 6.5 Projected Balance Sheet 6.7 Business Ratios While every business owner should have an ongoing planning process to help them run their business, not every business owner needs a complete, formal business plan suitable for submitting to a potential investor, or bank, or venture capital contest.
But it can be difficult to know which type of plan to use when and how best to structure them.
In this article, we look at the essential parts of a business plan and show how to lay it out.